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Public Relations

epub |eng | 2013-08-30 | Author:Scott Stratten

Get Off at the Next Stop View emergency room wait times. Because you just rear-ended a bus! Don't Phone in Manners For the 30 seconds it takes to place your ...

( Category: Customer Relations July 12,2019 )

The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement by Lauren Perkins

epub |eng | 2015-01-07 | Author:Lauren Perkins [Lauren Perkins]

All of these reasons for failure revolve around not having a clear understanding of the target audience and how to reach it. Even a great product won’t sell if the ...

( Category: Marketing May 13,2019 )

Inbound PR by Iliyana Stareva

epub |eng | 2018-04-24 | Author:Iliyana Stareva

Figure 4.5 Cisco Newsroom Source: https://newsroom.cisco.com/home. Having an online newsroom is a fantastic way to ensure that you are doing media relations the inbound way so that you can attract, ...

( Category: Customer Relations April 25,2019 )

Social Media: How to Skyrocket Your Business Through "Social Media Marketing!" Master: Facebook, Twitter, Youtube, Instagram, & LinkedIn by Andy Anderson

epub |eng | 2016-02-05 | Author:Andy Anderson [Anderson, Andy]

( Category: Public Relations March 25,2017 )

Narrative and Numbers by Damodaran Aswath;

epub |eng | 2017-01-09 | Author:Damodaran, Aswath;

Table 9.7 Amazon, Field of Dreams The story Amazon will go for revenue growth in the near term, selling its products and services at close to cost in the media, ...

( Category: Valuation March 19,2017 )

Marketing Demystified by Donna Anselmo

epub, pdf |eng | 2010-04-25 | Author:Donna Anselmo

FOCUS ON RELATIONSHIPS BEFORE SALES Networking is more than the practice of handing out business cards. To be successful, you must build relationships. To do that, you must understand what ...

( Category: Direct April 26,2016 )

The Reputation Economy by Michael Fertik

epub |eng | 2015-01-19 | Author:Michael Fertik [Fertik, Michael]

More Than Just a Sheepskin? There’s no question that signaling is a huge part of the value of a college education. Employers are more likely to hire students with degrees ...

( Category: E-Commerce March 26,2016 )

The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit by Marina Krakovsky

epub |eng | 0101-01-01 | Author:Marina Krakovsky [Krakovsky, Marina]

The Promise and the Perils of Sharing Risk * * * It is a general principle that when the party that’s best able to bear the risk does so, both ...

( Category: Communications March 22,2016 )

Social Media by Luttrell Regina

epub |eng | 2014-02-15 | Author:Luttrell, Regina [Luttrell, Regina]

The key here is to take a look around the next time you wonder what you should tweet. Is there anything of note happening in the office that your customers ...

( Category: Public Relations February 16,2016 )

Masters of Disaster: The Ten Commandments of Damage Control by Christopher Lehane & Mark Fabiani & Bill Guttentag

epub |eng | 2012-12-10 | Author:Christopher Lehane & Mark Fabiani & Bill Guttentag [Lehane, Christopher]

ELEVEN COMMANDMENT V HOLD YOUR HEAD HIGH No-one said anything to me about the full monty! —Horse, The Full Monty THE FIFTH COMMANDMENT—HOLD YOUR HEAD HIGH A crisis will almost ...

( Category: Communications December 15,2015 )

The New Rules of Marketing & PR by David Meerman Scott

epub, pdf |eng | 2014-11-03 | Author:David Meerman Scott

Notes 1. davidmeermanscott.com/documents/3703Gobbledygook.pdf 2. www.webinknow.com/2006/10/the_gobbledygoo.html 3. boeing.com 4. boeing.com/Features/2010/05/feat_rocky_retires_05_10_10.html 5. boeing.com/Features/2011/05/bca_747-8_RTO_05_04_11.html 14 How Web Content Influences the Buying Process Today when people want to buy something, the web is almost ...

( Category: Direct September 4,2015 )

Team Rodent: How Disney Devours the World by Carl Hiaasen

epub, mobi |eng | 1998-01-02 | Author:Carl Hiaasen [Hiaasen, Carl]

Fantasy Fantasy Island IN A FEW MONTHS, an eighty-five-thousand-ton ocean liner will be launched from a shipyard in Marghera, Italy. The ship is decorated like no other of its kind. ...

( Category: Entrepreneurship March 31,2015 )

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (APenguin Special from Portfolio) by Holiday Ryan

mobi, epub, azw3, pdf |eng | 2013-09-03 | Author:Holiday, Ryan [Holiday, Ryan]

Let’s Get Technical The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says it’s 2013 and we ...

( Category: Web Marketing November 27,2014 )

Pitch Perfect by Bill McGowan

epub |eng | 2013-03-10 | Author:Bill McGowan

THE ELEMENTS OF CURIOSITY The art of conversation seems to be going the way of the pay phone. Hardly anybody uses it, so you don’t find much of it around. ...

( Category: Public Relations September 22,2014 )

Growth Hacker Marketing by Ryan Holiday

epub, mobi |eng | 2013-08-04 | Author:Ryan Holiday

Let’s Get Technical The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says it’s 2013 and we ...

( Category: Web Marketing May 8,2014 )

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